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Reach and conquer the Latino vote
Did you know that the 2012 Presidential election in Florida was decided by only 74,309 votes? Obama won the state and its 29 electoral votes on Election Day by a margin of 0.88%, down from the 2.82% margin in 2008. Florida, politically known as the “Kingmaker State”, was the closest race in the country at the presidential level.
Obama obtained his victory by obtaining 60% of the Latino vote in Florida. What has changed? The amount of NEW Latino voters in Florida. What will be the key the next 2 election cycles? Puerto Rico, a US Territory full of US Citizens mired in an economic crisis.
The last 4 years, a massive wave of outmigration is by some estimates bringing thousands of Puerto Ricans to central Florida each month. The number of Puerto Ricans in Florida recently topped 1 million, and their liberal-leaning population is threatening to rapidly surpass the state’s more conservative Cuban-American community, numbering 1.4 million. Florida’s Puerto Rican population has increased more than 110 percent since 2000.